# A guide for Beginners
## What is SEO?
**SEO** stands for *Search Engine Optimization*, which is the practice of *increasing the quantity and quality of traffic* to your website through organic search engine results.
In other words, it is a way for your site to communicate with Google, to make it clear what your site is about. By that, when people search for your product or service on Google, your website will show up on result pages. The higher rank it gets, the higher opportunity to sell more goods.
## SEO Checklist for Blogpost.
### Missing meta title
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{% tab title="What happened" %}
The **Meta Title** defines the **title** of each page of a **website** (Homepage, product page, etc.) shown in search engine result pages (SERPs)
If meta title is missing, this is a missed opportunity to communicate the benefits of your product or service and influence click-through rates for important URLs.
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{% tab title="What to do " %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the the meta title here
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### Keyword isn't included in meta title
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{% tab title="What happened" %}
Keyword in the meta title is necessary, it is telling search engines that “This is what this page is about.”
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{% tab title="What to do" %}
You can use our [Keyword research](https://docs.searchpie.io/app-features/seo-tags-and-content/keyword-research) tool to find out your keywords.
Next, let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the keyword to meta title.
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{% endtabs %}
### Missing meta description
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{% tab title="What happened" %}
The **Meta Description** is a summary of the page content that is displayed below the meta title. It allows you to convince search engine users that your page will offer what they are looking for.
A missing meta description is a missed opportunity to provide both users and search engines context about your page
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the meta description here
Note: You can also use [AI tool](https://docs.searchpie.io/app-features/seo-tags-and-content/seo-tags/ai-generation) your meta description, which saves much time & effort
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### Keyword isn't included in meta description
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{% tab title="What happened" %}
Each meta description should include the page's primary keyword—the main search query you want the page to rank for.
This won't affect your SEO directly. But it can encourage users to click. Especially because Google often bolds words that appear in or are synonyms of the query.
{% endtab %}
{% tab title="What to do " %}
You can use our [Keyword research](https://docs.searchpie.io/app-features/seo-tags-and-content/keyword-research) tool to find out your keywords.
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the meta description here
{% endtab %}
{% endtabs %}
### Keyword isn't included in URL handle
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{% tab title="What happened" %}
Putting a keyword in a URL link is obviously better. The benefits of using keywords in your URL include helping search engines understand page content and improving user-friendliness by keeping URLs short, focused and relevant.
{% endtab %}
{% tab title="What to do " %}
You can use our [Keyword research](https://docs.searchpie.io/app-features/seo-tags-and-content/keyword-research) tool to find out your keywords.
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the keywords to your URL hand.
**Note:** As for how many keywords should be in a URL, add no more than one long-tail keyword or a couple of short-tail keywords
{% endtab %}
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### Images/Videos aren't included in the content
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{% tab title="What happened" %}
Visuals are an essential aspect of successful blogging, and can greatly enhance the impact of your content.
Images, videos, and infographics can help to tell stories, create emotional connections, and simplify complex information, making your content more engaging and effective.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually insert the images/videos to your Blogpost content.
{% endtab %}
{% endtabs %}
### Keyword isn't included in ALT Tags
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{% tab title="What happened" %}
By including a keyword in your alt tag, you're giving Google another opportunity to index your content and improve your ranking. In addition to using keywords, it's also important to use descriptive text in your alt tags.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the keywords for ALT tags in Blogpost.
{% endtab %}
{% endtabs %}
### Missing ALT Tags
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{% tab title="What happened" %}
As search engines like Google cannot read the image themselves, the ALT tag helps them better understand the content of the image, so that they can show relevant content in response to a certain targeted keyword.
With an appropriate ALT tag, your image is more likely to claim a higher rank in Google image search results
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the ALT tags to your images in Blogpost.
{% endtab %}
{% endtabs %}
### Keyword not appear in the first 10% of the content
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{% tab title="What happened" %}
Many SEO specialists believe that Google focuses on the first 10% of material when compiling results for a specific request. This is because the author should reveal the essence of the article in the beginning, so readers see how useful this information will be for them.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually add the keywords to the beginning of your content.
You can use our [Keyword research](https://docs.searchpie.io/app-features/seo-tags-and-content/keyword-research) tool to find out your keywords.
{% endtab %}
{% endtabs %}
### The content isn't between 600 and 2500 words long
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{% tab title="What happened" %}
Search engines are concerned about satisfying search intent. That means they’re primarily concerned with quickly and efficiently answering users' search queries.
With the 600-2500 words content, you could provide the detailed and clear information, which can help your pages rank higher on search result.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and manually lengthen your content to meet the standard: 600 to 2500 words.
{% endtab %}
{% endtabs %}
### Keyword isn't included in subheading
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{% tab title="What happened" %}
While every subheading doesn't need to have a keyword, there should be at least one or two. This helps the search engines filter through to find text associated with your topic.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and add the keyword in the subheading
You can use our [Keyword research](https://docs.searchpie.io/app-features/seo-tags-and-content/keyword-research) tool to find out your keywords.
{% endtab %}
{% endtabs %}
### Subheadings aren't included in the content
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{% tab title="What happened" %}
Subheadings carry more weight than normal text, but most people don't know that.
It's a mini-headline or text that is found under the main headline to give further insight or support for the headline, and grab the reader's attention
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and add the Subheading here in the Blog's description.
{% endtab %}
{% endtabs %}
### Keyword density isn't between 1% and 2% of the content
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{% tab title="What happened" %}
There is no ideal keyword density percentage to hit when it comes to optimizing your content, but many SEO professionals suggest that 1-2% is a reasonable target.
This percentage means that you are including your target keyword around one to two times per every 100 words of content.
{% endtab %}
{% tab title="What to do " %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and start writing the Blog content, don't forget to repeat the keywords to 1% to 2% of the content.
**Note:**
* If your keyword is under 1%, please make sure your keywords are included in some important parts: Blogpost title, subheading, the first paragraph, the conclusion
* If you keywords is above 2%, please review your Blogpost again to avoid spamming keywords, and make sure your blogpost reads naturally
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### Internal links aren't included in the content
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{% tab title="What happened" %}
An internal link is any hyperlink leading to the page or resource on the same website
Internal links are a crucial part of SEO for three main reasons:
* They help search engines understand your site's structure.
* They pass authority.
* They help users navigate your site.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and adding the internal links to the Blog's content
{% endtab %}
{% endtabs %}
### External links aren't included in the content
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{% tab title="What happened" %}
An external link is a hyperlink that leads to a page or resource outside a particular website.
By linking to reputable sources, a website can demonstrate to search engines that it is a reliable source of information and worthy of ranking highly in search results.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and adding the external links to the Blog's content
{% endtab %}
{% endtabs %}
### Keyword isn't included in the title
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{% tab title="What happened" %}
A keyword in the title tag allows search engines to determine the topic of the webpage and distinguish one page from another.
A website might have two pages that look similar but with the help of keyword in the title tag, the search engine can distinguish the two from each other.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and add the keywords to the Blogpost's title
{% endtab %}
{% endtabs %}
### A number isn't included in the title
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{% tab title="What happened" %}
The number in title stands out against all the other text and the reader knows exactly what they are getting themselves into. With just a few numbered sections you can take someone through a complex process or organize a bunch of ideas into a coherent point.
{% endtab %}
{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and add the number to the Blogpost's title
{% endtab %}
{% endtabs %}
### Paragraph length isn't under 120 words
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{% tab title="What happened" %}
The optimal paragraph length in SEO is under 120 words. That's the best sentence length in SEO. The simple answer to what is the ideal length of a paragraph in SEO is make it short and crisp.
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{% tab title="What to do" %}
Let's go to our app's SEO Tags > AI Generation > Blog Post and devided your content to different paragraph of around 100-120 words.
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👉 Follow our simple steps on the next tabs 👉
