Google Search Console (Google Webmaster tool) helps you monitor your site’s presence in search results by understanding how Google views your store, Google Analytics helps you track and evaluate the productivity of your website activities.

Google Analytics 4 is a new kind of property designed for the future of measurement:

  • Collects both website and app data to better understand the customer journey

  • Uses event-based data instead of session-based

  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling

  • Predictive capabilities offer guidance without complex models

  • Direct integrations to media platforms help drive actions on your website or app

With the SearchPie guideline, you can easily integrate GA4 into your store with some simple steps below:

Step 1: Create your Google Analytics 4 property.

After you have your property and create a web data stream, you should make a note of the Tag ID because you'll use it in Step 2.

Step 2: Add Google Analytics 4

  1. From your Shopify admin, go to Online store > Preferences.

  2. In the Google Analytics section, click Manage Pixel here.

  3. Click Connect your Google account.

  4. Select the Tag ID for the GA4 property that you want to connect to your Shopify store.

  5. Click Connect your Google Analytics 4 property.

After you set up Google Analytics 4 tags, certain ecommerce events are tracked automatically. To learn more about event tracking in Google Analytics 4, refer to Setting up Google Analytics events.

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