Schema & Snippets
Last updated
Was this helpful?
Last updated
Was this helpful?
Schema & Snippets refers to the overall concept of using structured data markup (like JSON-LD) to create rich snippets in search results.
In short, Google Structured Data (JSON-LD) is a standardized format that helps structure information about a page and makes it machine-readable data. In other words, it classifies the page content in a unified way for search engines like Google to understand.
This helps to create a more organized and better web overall enhancing the page ranking. For example, on a recipe page, the JSON-LD format helps Google understand what are the ingredients, the cooking time and temperature, the calories, and so on.
"Do I really need Rich Snippets?"
According to Neil Patel (an experienced SEO expert), having a rich snippet will help your store stand out against your competitors on result pages. It can increase click-through rates (CTR) by 677% and drive 20-40% more traffic than product links without them.
Below is detailed information on each type of rich snippet that Search Pie provides. To enable them, firstly navigate to Google Booster > Schema & Snippets:
How to enable Breadcrumb?
In Breadcrumb menu, toggle the button on to enable it. Next, you can view the Sample of how it will display. After that, you can click Save to complete and click Test on Google to check it again on Google's Rich Results Test.
SearchPie will add a markup to your Product pages so Google can provide detailed product information as a rich result in Google Search, including Availability, a product Image, Price, and Review Ratings.
Let's check out this example to get a more specific view of rich snippets of product pages.
How to enable Product snippet?
In Product menu, toggle the button on to enable it, then click Set up to fill out the information:
Next, complete the information field to display product information in Google search results. In Review Snippet Source, you can choose to show reviews from a specific Review app.
After that, you can click Save to complete and click Test on Google to check it again on Google's Rich Results Test.
SearchPie will add a markup to your Blog Post pages so Google can provide detailed collection information as a rich result in Google Search.
How to enable Product snippet?
In Blog Post menu, toggle the button on to enable it. Next, you can view the Sample of how it will display. After that, you can click Save to complete and click Test on Google to check it again on Google's Rich Results Test.
SearchPie will add a markup to your home pages so Google can provide detailed store information as a rich result in Google Search. Store Profile snippets help to increase the chance of having Google display a knowledge panel for your site in the search results
Note: Reference page means the URL of a reference web page that unambiguously indicates the edition. For example, a Wikipedia page for this specific edition.
How to enable Store Profile snippet?
In Store Profile menu, toggle the button on to enable it, then click Set up to fill out the information.
Next, complete the information field to display product information in Google search results. This includes General information, Store logo, and Social network profiles. After that, you can click Save to complete.
Local SEO is the practice of increasing the search visibility of brick-and-mortar stores with physical locations. With Local Business structured data, SearchPie will help you tell Google about your business hours, different departments within a business, reviews for your business, and more.
To add this local business snippet, it will direct you to the Local SEO tab.
When you sign in your Google Business Profile here, you will see the results on the right side. These are our suggestions about what you should do to improve your local SEO.
How to enable Local Business?
In Local Business menu, toggle the button on to enable it, then click Set up to fill out the information:
Next, complete the information field to display product information in Google search results. This includes General information, Opening hours, and Social network profiles. For Integrate Google Map, feel free to click Contact us if you want to display a map on your site. After that, click Save to complete.
Sitelinks are links from the same domain that are clustered together under a web result. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.
Sitelinks can be defined as a sign of trust from Google. Thanks to sitelinks, users can directly find the page of interest on your site, which is known to increase the CTR, which corresponds to the click-through rate (about +20%).
How to enable Sitelinks?
In Sitelinks menu, toggle the button on to enable it, then click Set up to fill out the information. Next, complete the information field to display product information in Google search results. This includes Sitelink text and URL.
After that, click Save to complete. If you want to add more sitelinks, feel free to contact us so that we can help you do this.
FAQ pages help your site have better visibility on Google search result pages as well as improve its authority. It will make a contribution to optimizing your SEO and generating a huge lift in organic traffic.
According to Google Search Central, "a Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic".
How to enable FAQs?
In FAQs menu, toggle the button on to enable it, then click Set up to fill out the information.
Next, complete the information field to display product information in Google search results. This includes URL detail and Question & answer details. You can choose to Apply FAQs for all pages or not. After that, you can click Save to complete.
JSON-LD is an important element that helps structure the data on your site. This will help Search Engines to disambiguate elements and establish facts surrounding entities, which is then associated with creating a more organized, better web overall. JSON-LD has been added to the <head> section of the HTML document so that the Google search engines can read them. Google and some other search engine use this as a factor to rank in their search results.
For more specific information, you can directly check it on your page code. Please go to a page you want to check ->Right click -> View page source -> Ctrl + F -> Search for "json", you will see the added code like this.
It is noted here that the code of the FAQ schema will be applied to the specific page that you choose and fill in on the app. Therefore, if you want to check the FAQ schema code, please go to that page -> Right-click -> View page source -> Ctrl + F -> Search for "faq", you will see the added code like this.
Yes, when Google crawls your web page, it will crawl all the information you set up. If your store already had JSON-LD before, or there is more than one JSON-LD version on the site, Google will choose a more complete version to display, so you don't have to worry about conflicting issues. It's the reason why it's highly recommended to add our JSON-LD because it's the most complete and newly-updated version.
Normally, it takes about 4 - 8 weeks for Google to show up your rich snippets on search result pages, sometimes up to 11 weeks. There is no exact time frame in that case.
It will stay with you until you ask it to be removed.
You can refer to for more in-depth knowledge about JSON-LD.
Breadcrumb is available for our users of all plans
A breadcrumb trail on a page indicates the page's position within a navigational hierarchy on web pages, and it will help users keep track of and explore a site effectively. Learn more .
Store Profile is available for our users of all plans
To use the Local Business schema, please refer to our or chat with us for more information.
Once JSON-LD has been added, you can always go to this from Google to check if JSON-LD is really integrated into each page or product of your store. Just paste the URL you want to check onto the box and click to see the result.
Basically, JSON-LD does not change anything about your storefront but just helps a lot for SEO. Please refer to the post for more details:
There are warnings because you are missing some fields (for example, here Review field is lacking) so you will be recommended to add it. Read more details here:
