# Tracking

**Google Search Console** (Google Webmaster tool) helps you monitor your site’s presence in search results by understanding how Google views your store, **Google Analytics** helps you track and evaluate the productivity of your website activities.

Google Analytics 4 is a new kind of [property](https://support.google.com/analytics/answer/9355666) designed for the future of measurement: 

* Collects both website and app data to better understand the customer journey
* Uses event-based data instead of session-based
* Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
* Predictive capabilities offer guidance without complex models
* Direct integrations to media platforms help drive actions on your website or app

With the SearchPie guideline, you can easily integrate GA4 into your store with some simple steps below: 

**Step 1: Create your Google Analytics 4 property.** 

{% embed url="<https://youtu.be/7YtvdhLOoUE>" %}

After you have your property and create a web data stream, you should make a note of the **Tag ID** because you'll use it in Step 2.

**Step 2: Add Google Analytics 4**

1. From your Shopify admin, go to **Online store** > [**Preferences**](https://admin.shopify.com/online_store/preferences).
2. In the **Google Analytics** section, click **Manage Pixel here**.
3. Click **Connect your Google account**.
4. Select the **Tag ID** for the GA4 property that you want to connect to your Shopify store.
5. Click **Connect your Google Analytics 4 property**.

After you set up Google Analytics 4 tags, certain ecommerce events are tracked automatically. To learn more about event tracking in Google Analytics 4, refer to [Setting up Google Analytics events](https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/tracking-ecommerce-events-using-analytics).